Leisure & Attractions
41%
CAC reduction
The Customer Acquisition Agency
Customer acquisition is getting more expensive
The brands growing fastest are lowering customer acquisition cost by engineering the demand surface.
Built for B2C brands that prioritise Customer Acquisition Cost, LTV and demand flow over clicks, ROAS and traffic.
Trusted by industry leaders
The Road Has Changed
The Demand Surface
Customers don't follow funnels anymore. They move across a demand surface.
Search, social and brand all shape the decision. When these are disconnected or operated individually, demand is lost and CAC rises. When unified and engineered as one, more demand converts.
Channel agencies
Optimise tactics
CAB
Engineers the system
The Dashboard Problem
Marketing is organised around channels
Each team optimises its own part. Each dashboard tells a good story. But the numbers the board cares about tell a different one. Optimising channels fixes symptoms. It doesn't fix the system.
Channel Metrics
Metric
Status
Traffic
Increasing
ROAS
Improving
Clicks
Growing
Business Metrics
Metric
Trend
Customer Acquisition Cost
Rising
Payback Period
Slowing
Conversion Efficiency
Failing
Most companies optimise how they buy customers. Very few invest in how customers decide to buy.
One System
Every Channel.
Every market has its own roads, its own traffic patterns, its own economics. The demand surface covers every point where a customer's need forms, grows or converts - engineered as one system, not a collection of channels.
1. Create
Building demand before the search happens
Reaching audiences before they know they need you - shaping consideration, building brand memory and priming the decision before intent fires.
2. Capture
Capturing demand at the moment it forms
Being present and compelling when intent signals fire - search, comparison, shortlisting. The moment a need becomes a search.
3. Enable
Turning what the system creates into customers
The infrastructure that converts demand into acquisition. Landing pages, journeys and touch points engineered for the economics.
Creative
that drives
acquisition
This isn't broadcast. It's demand surface storytelling - creative built to connect with specific audiences at the moment a need is forming. The workshop runs on three engines.
[01]
Data
Intelligence
Audience insight, behavioural signals and demand data that tells us who to reach, when and with what. Every creative decision is anchored in evidence.
[02]
Human
Ideation
Emotional creative ideation. Brand storytelling, campaign concepts and visual identity - the work that makes people feel something.
[03]
AI
Optimisation
Machine speed at scale. AI-powered production, testing and iteration that amplifies the best human ideas and removes the weakest signals fast.
Under The Hood
Acquisition Systems
The engine needs infrastructure. CAB builds the composable platforms, websites and applications that drive acquisition economics - not just pages, but systems designed to convert, learn and compound. Whatever the road requires - built to serve the economics, not the other way around.
Websites
Platforms
Applications
Booking Systems
Membership Journeys
The Destination
Where the road leads
When the engine works, growth gets more efficient over time. Not less.
Customer acquisition cost
Falls
Conversion rate
Improves
Customer lifetime value
Grows
Payback period
Shortens
Active results
Results depend on starting position and market conditions
Health & Insurance
2.8x
Improvement in LTV:CAC
Membership Brands
62%
Increase in qualified acquisition
The routes we know
Built for B2C. Every market has its own roads, its own traffic patterns, its own economics.
Retail & DTC
Hospitality
Leisure
Membership
Insurance
Health
Membership acquisition, re-engineered
Digital transformation of the membership journey - from awareness through to sign-up. Demand creation and conversion working as one system.
3.2xImprovement in membership conversion
Scaling paid media for restaurant growth
Long-term partnership driving acquisition across paid search and SEO - with creative feeding performance across the UK region.
41%Reduction in cost per booking
An acquisition system built to win
Dakota's acquisition economics were broken with cannibalisation and scale without return. We built an acquisition system from scratch, engineered to capture high-intent demand directly and convert it at a fraction of the previous cost.
55%Reduction in cost per direct booking YoY
Start here
3 ways to begin
Free
Demand Surface Map
Yours for free.
A map, not a pitch.
- Your industry demand surface map
- Priority areas to cover
Get your free map
We'll have it ready in 2 days.
Paid
Acquisition Audit
£8K.
Your bespoke roadmap.
- Map where demand appears in your market
- How effectively your system captures it
- Where the engine leaks fuel
- The fastest route to lower CAC
No pitch deck. No passengers. Just a clear view of the road ahead.
Acquisition Audit
Tell us a bit about your business before we begin.
Talk
Book a Call
30 minutes.
No agenda, no pressure.
- Discuss your project and acquisition goals
- We'll tell you honestly if we can help
Book a 30-minute call
At a time that suits you. No prep needed.